Secrets of Content Marketing
The most successful content marketing campaigns are feature clearly defined strategies. Posting engaging and relevant content will drive traffic and boost sales, but without a defined strategy you could waste significant time and money. It’s important to define a well-researched content marketing plan before you ever start posting content. Here are 10 secrets from content marketing experts which will help you plan and strategize your campaign.
1. Content Marketing: Set clearly defined goals
The first step to creating a successful content marketing plan is to understand the purpose behind the content you are creating. Is your plan designed to generate more sales leads? Or Do you want to increase your website’s traffic? Is building or establishing a successful brand the principal goal of your content marketing plan? Once you set clearly defined goals, it’s time to establish some realistic targets. These targets should be clearly quantified, so you can assess whether your marketing campaign is a success or a failure.
2: Choose your target audience
Another secret to successful content marketing is to establish and understand your target audience. If you’re looking to target a specific demographic, it’s necessary that you understand what these people want. Choosing content that will appeal to a specific audience, you first need to clearly define who your typical customer will be. Understanding the income, gender, age, and even the location of your chosen demographic will help you define your audience and understand what motivates them. This will help you create content that provides solutions to their concerns.
3. Do extensive research on your competition
Next you should investigate what your competitors are doing to attract their customer base. Once you understand how your most successful competitors are operating, you will target your time and attention to publishing content to compete for their traffic. Sourcing high quality content from relevant entertainment reference and news sites that cover the same content as your posts will help you drive additional traffic to your site. Note the content that is proving most success for your competitors, paying particular attention to what keywords they’re using.
4. Complete your keyword and topic research
Now that you understand your audience’s objectives, the next step of your content marketing plan is to research what this audience searches for online. This can be achieved by doing some keyword research to establish what your demographic is searching for on the major search engines such as Google. You can start this process by highlighting the keywords you find to be most relevant and investigating their overall search volume. Successful keyword research will highlight some surprising information and provide you additional inspiration for new content ideas.