Social Media Marketing, also known as Social Media and Social Network, is both popular digital tools and used by most businesses for media campaigns. This article will help you understand an overview of Social Media Marketing and its benefits for the business.
Social media marketing is just one part, a channel of digital marketing.
Social media marketing is simple and easy to perform Marketing on community networks such as Twitter, social networks FB, social apps Instagram, Snapchat, YouTube. This definition is related to other definitions such as followers, influencers, live-streaming, etc., things that grab everyone’s attention with just one post.
Compared to other digital marketing channels, social media delivers results faster than usual. Often, though, marketing effectiveness isn’t enough. Therefore, brand names should focus not only on social media marketing but also on other marketing channels.
The four main components of social media
Based on the famous way researched and built by Dr. Tracy L. Tulen, social media is divided into four groups (the model is also used in the book Social Media Marketing: A Practitioner Guide by Dr. Marc Opresnik, co. author with Philip Kotler and Svend Hollensen).
The 4 social media groups include:
GROUP 1: Social Community, notably social networks, focuses on growing links and connecting leverages with similar interests and interests. Thus, social communities feature multi-dimensional interactions, allowing users to chat, connect, and share information.
GROUP 2: Social Publishing is the site that helps to disseminate content on the Internet. Includes blog, microsite, image / video / audio / document posting, bookmarks and news sites.
GROUP 3: Social Commerce is the optimal model for online tools to support buying and selling, a part of e-commerce. Buyers and sellers can be more flexible in interacting, responding, and sharing knowledge.
GROUP 4: Social entertainment is sites or online applications that allow users to have fun and entertainment. Highlights include social games, online gaming websites.
The role of Social Media in marketing
So what is the role and function of Social Media in modern life today?
Social networks are always present and attached to our lives; they allow people to share content and information faster and efficiently.
These communication channels are a bridge to help relationship information, share moments, and bring many community benefits. Also, they are a tool to promote the development of economic activities at many levels.
In terms of economic perspective, what is Social Media, and what are its role and impact? That is one of the best platforms to be able to perform digital marketing activities fully. Businesses will receive many benefits, saving costs because of the free fees and wide coverage they want to achieve.
Social networking sites will attract many interactions more quickly while improving SEO, bringing the brand name’s image to many people. At the same time, it helps to increase the trustworthiness and reputation of the company itself. These channels also become a platform for you to relate and build long-term connections with many different customer types.
Besides the economic effects, we cannot deny that there are many social benefits. Specifically, encourage the education profession to grow more rapidly. Nowadays, with the popularity of the internet, you absolutely can easily and get recommendations from professionals, not only in the country but also around the world.
Types of Social Media Marketing
There are 6 types of popular social media below:
SOCIAL NETWORKS: such as Facebook, LinkedIn, MySpace, and Twitter. A service that allows you to relate to others of similar interests and backgrounds. Typically, they include a profile, various ways to interact with other users, set up groups, etc.; the most known are Facebook and LinkedIn.
BOOKMARKING SITES: Delicious, Faves, StumbleUpon, BlogMarks, and Diigo. Web sites – Services that allow you to save, organize, and administer all related websites and internet resources. Best allows you to “tag” your relationships to make them easy and simple to find and share. The most popular are Delicious and StumbleUpon.
SOCIAL NEWS: such as Digg, Sphinn, Newsvine: read the news, vote, or comment. A service that allows people to post various news or links to external articles and then allows it to be used to “vote” on entries. Voting is the core social aspect, like the most voted items that will show the most prominence. Communities will decide which more people view news items. The most popular are Digg and Reddit.
MEDIA SHARING: Flickr, Snapfish, YouTube: create, share photos, videos. Services that allow you to upload and share various media such as images and videos. Most of the other community features that feature profiles, views, etc., the most popular are YouTube and Flickr.
MICROBLOGGING: Services that focus on short updates are pushed out to anyone subscribed to receive the updates. The most popular is Twitter.
COMMENTS BLOG AND FORUM: Online forums that allow members to organize conversations by sending messages. Blog views are similar, except that they are attached to blogs and are often the center of discussion around the blog post topic. There are MANY popular blogs and forums.